Perennial. This treasured, heirloom wildflower, native to the eastern U.S., is a long-lived perennial that blooms for a month or more beginning in midsummer. The pinkish-purple petals of the stunning, daisy-like flowers surround a large, dark brown cone. Petals begin to droop as the cone enlarges and fills with seeds, which attract birds in the fall and winter. Echinacea grows well in a variety of conditions, and is excellent for borders and water-wise gardens. Perfect for fresh cut flowers. Perennial in USDA zones 3–8; grown as an annual in warmer zones.